My name is Dominic Artzrouni and I created this blog in order to share my interest for marketing and specifically for branding.
Brands are everywhere whether we like it or not and this blog will examine why they affect us, how they do so and to what extent they are successful.
One of my core beliefs is that we are currently witnessing a merging of advertising and entertainment. As marketing subtly integrates our entertainment and, as a result, it becomes more freely available, I envision a world where a large percentage of products and services will be free because they will be paid for by marketing activities that promote the products and services ones does pay for
Having graduated from Loughborough University with a 2.1 in International Business I am currently working as a Marketing Analyst and International Business Development Manager for the fashion industry in the United Kingdom.
I can be contacted at email@example.com